Insights and Tips from the Pro on how to begin a career in advertising
1. Join a professional organization because you can meet a lot of people in your industry that can give you insights and career advice.
2. Time management is key.
3. To find a mentor, speak to your professors. They can help you learn about what is going on in your industry.
Insights and Tips from the Pro on how to begin a career in PR
1. One good way to get clients is by word of mouth.
2. Know how to coordinate, analyze and create promotional plans.
3. Essentials for people starting out in the industry:
You need creativity
Be able to think one step ahead of your competition
Stay current on the industry news
Know current events by knowing what’s going on in politics and the world
Read a wide range of publications, not just entertainment news
Have determination
4. Know what field you want to go into with in PR, have a career back up plan, prepare yourself well at every possible chance whether its taking an internship or reading about the industry constantly develop yourself professionally.
5. One professional organization that Tim utilizes includes the National Association of Black Journalists.
Career Q & A Interview: Part 4 of 4-Unique Take On the Future of Newspaper Journalism
Comm Creatives:
With the decline of the newspaper industry, what are your predictions for the future of newspaper journalism and do you think journalism is still a viable and relevant college major anymore?
Kathleen McElroy:
“Ahh, I’m not qualified to make predictions about journalism, nor would I direct or redirect students interested in journalism. It’s all about passion, not majors. But remember, despite the so-called collapse of the auto industry, no one has come up with anything better to replace the motor engine for getting around long distances.”
Career Q & A Interview: Part 3 of 4-The Best Tool a Journalist Can Use: the Brain
Comm Creatives:
What are the essential technical skills in today’s changing landscape of newspaper journalism that young professionals need in order to succeed?
Kathleen McElroy:
“The same ones as before: an open mind and a willingness to dig deep. The brain remains the greatest technical asset ever needed for journalism.”
Career Q & A Interview: Part 2 of 4-Essential Jounalism Resources
Comm Creatives:
What are some essential resources (websites, books, trade publications and organizations) that you feel that all journalists should know about?
Kathleen McElroy:
“The best-read and most useful industry blog is Romenesko from Poynter, but I also try to read the Columbia Journalism Review and a few academic sites. The most important resource is following hard-news sites, TV reports or newspapers covering the world. You need to know the news more than you need to read industry sites.”
Footnote:
Career Q & A Interview: Part 1 of 4-Early Career Decision
Comm Creatives:
How did you decide that journalism was the career you wanted?
Kathleen McElroy:
“When I realized that sports writers not only got to watch sports for a living but also got free food. I was in fourth grade at the time, but I still don’t regret the ill-informed decision I made then.”
Comm Creatives is the parent site of Comm Creatives: Pro People. On Comm Creatives you will find myriad Media/Communication Arts career related info, links and resource listings. It is still in its infancy stage, so please be patient as we are adding content each day.
